Motivational expert Jim Cathcart, CSP, CPAE is founder and president of Cathcart Institute, Inc. His books The Acorn Principle and Relationship Selling have both achieved bestseller status and are translated into multiple languages. As the author of 14 books and scores of recorded programs, his students number in the hundreds of thousands.

Focuses on Real Outcomes: Jim Cathcart shows people how to produce measurable results. His messages emphasize: Behavioral Economics, Relationship Intelligence, Business Motivation, Customer Loyalty, Leadership Initiative, Sales & Service Motivation, Personal Accountability, Self Improvement and Persuasive Communication.

Teaches People to Motivate Themselves: Jim Cathcart considers self-leadership as the vital starting point for all leadership. Utilizing scientifically proven models, like those described in his best seller The Acorn Principle, Cathcart reveals how to achieve rapid execution, solid decision making, committed teams, self motivation and lasting business connections. The Acorn Principle, first published in 1998 in hardcover, was the number two national bestselling e-book in the year 2000 (Stephen King was number one).

Believes in Exemplary Service: A Customer Service Innovator, Jim Cathcart can coach your people on the concept of “UpServing,” (a phrase he coined) which means increasing the level of satisfaction realized at every point of contact with customers. This generates greater results, with less sales resistance, easier renewals and more recurring and referral business. Cathcart demonstrates to audiences how to build lasting customer loyalty. He motivates people to see customers as assets and build profitable business relationships

A Sales & Marketing Pioneer: Jim Cathcart popularized the term “Relationship Selling.” As author of the revolutionary and bestselling book Relationship Selling, Cathcart holds decades of practical experience in exploring what works and what doesn’t across multiple industries. His recent revision of this book explores the eight competencies of top sales producers in the twenty-first century.

Admired by His Peers: Jim Cathcart is considered one of the world’s leading professional speakers and business authors. He has presented over 2,600 speeches in every US state and around the world. Cathcart is one of only 5 speakers in the world who hold all of the following honors: past president of the National Speakers Association (NSA), winner of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a member of the exclusive Speakers Roundtable (20 of the world’s top speakers), Legends of the Speaking Profession (2008) and in the year 2001 he was the recipient of the Golden Gavel Award from Toastmasters International.

Cathcart on Motivation:
“Self motivation means getting yourself to do what needs to be done whether you feel like it or not. That is what separates achievers from followers.”

Cathcart on Strategy:
“To embrace and sustain change, people require the right: mindset, skill set and systems. All of these must grow from the strategic purpose of the organization.”

Cathcart on Leadership:
“If you can ‘t lead yourself, you are not ready to be leading others. All leadership must begin with self leadership.”

Cathcart on Sales & Service:
“The purpose of selling is to build profitable relationships. Without relationships there are only transactions and every day is just as hard as the one before it. With stronger sales relationships every day will be easier, more profitable and more fun!”